Last updated: August 8, 2021.
Thank you for visiting us online at www.sunmaid.com, provided by Sun-Maid Growers of California (“Sun-Maid”). We are committed to protecting and safeguarding consumer privacy on the Internet, especially for children. Thanks again for visiting our web site and for placing your trust in Sun-Maid.
Sun-Maid is pleased to provide you with this online privacy policy. Please be assured that Sun-Maid uses its best efforts to protect the privacy of visitors to this web site. The web site includes by definition, and this Privacy Policy applies to, the Sun-Maid web site and the web sites of Sun-Maid brands, including Plum Organics, as well as any mobile app, web pages, interactive features, other applications, widgets, blogs, social networks, social network “tabs,” or other online or wireless offerings that link to this Privacy Policy, whether accessed via computer, mobile device or other technology, manner or means (collectively, the “Web Site”).
Personal information is generally defined as information that, by itself or in combination with other information, identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked with a particular consumer, device or household (“Personal Information”). Personal Information can include, but is not limited to, your name, address, telephone number, email address, username and password, IP address or other online identifiers, browsing or search history, credit/debit card number or other financial information, professional or employment-related information, office address and other business information, demographic information, consumer preferences, biometric information such as fingerprints, precise location information, or any other type of information that, directly or indirectly, can be linked to or is reasonably capable of being associated with you.
Depending on how you use the Web Site, we may collect the following categories of Personal Information:
Generally, Sun-Maid gathers Personal Information, such as names, addresses, and email addresses, when voluntarily submitted by you, for you to send questions or comments to Sun-Maid, for us to get your feedback on our web-site and our products, or for us to enter you in one of our contests or sweepstakes. We may also gather your Personal Information through the use of cookies and similar technologies.
We may use your Personal Information for the following purposes, among others:
We may share your Personal Information with third parties in certain circumstances, including the following:
You may request to review, update, or delete Personal Information we have about you. To make such a request, please contact us at privacy@sunmaid.com.
We may send you marketing information such as discount coupons, information about new product offerings, etc. You may opt out of receiving these materials at any time. If you wish to opt out of receiving marketing emails from us, please click the unsubscribe link included in those emails. Please note that even if you unsubscribe from marketing emails, you may continue to receive administrative, legal, and other important communications from us.
“Cookies” are pieces of information that a website transfers to an individual’s hard drive for record-keeping purposes. Cookies allow the web site to remember important information that will make your use of the site more convenient. Like most web sites, Sun-Maid uses cookies for a variety of purposes in order to improve your online experience. For example, we track the total number of visitors to our site on an anonymous aggregate basis. We may also employ cookies so that we remember you when you return to the site, to keep track of the items in your shopping cart if you purchase merchandise online, to administer certain contests and sweepstakes and to help customize your Sun-Maid web experience. We may associate Personal Information with a cookie file in those instances. Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. You may be able to change your cookie preferences by clicking on the “Help” section of your browser. If you disable all cookies, you may not be able to take advantage of all the features of this web site.
This section of our privacy policy provides details about internet-based online advertising (also called “targeted advertising”, “remarketing”, or “behavioral advertising”), Google Analytics, and your choices with respect to this type of advertising.
We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts. You may view an overview of Google’s data privacy practices for Google Analytics at https://support.google.com/analytics/answer/6004245. For more information on Google’s privacy practices generally, please review Google’s privacy policy at https://policies.google.com/privacy and the Google Analytics Terms of Service at https://www.google.com/analytics/terms/us.html. You can opt out of Google Analytics without affecting how you visit our Web Site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit https://tools.google.com/dlpage/gaoptout.
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/. To learn more about other ways to opt-out of certain kinds of targeted advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website.
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked.
We may offer links to sites that are not operated by Sun-Maid. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies, and any information you submit to those companies is subject to their privacy policies.
We may also incorporate features into the Web Site from third parties like Basketful that directly collect your Personal Information when you access those features. We are not responsible for the policies or practices of these third parties, and we recommend that you review their privacy policies. Basketful’s privacy policy is available at https://www.basketful.co/privacy-policy.
From time to time, it may be necessary for Sun-Maid to change this privacy policy. If we change our policy, we will post the revised version here, so we suggest that you check here periodically for the most up-to-date version of our privacy policy. Rest assured, however, that any changes will not be retroactively applied and will not alter how we handle previously collected information.
Sun-Maid is committed to complying with this privacy policy and the privacy laws that apply to our collection and use of your Personal Information. We are located in the United States of America, where the laws may be different and, in some cases, less protective than the laws of other countries. By providing us with your Personal Information and using our Web Site, you acknowledge that your Personal Information will be transferred to and processed in the United States.
We use commercially reasonable security measures to protect the the Personal Information we collect about you. However, no transmission of information over the Internet can be guaranteed to be 100% secure. We recommend that you use caution when sharing your Personal Information with us electronically, especially if such information is sensitive or confidential.
This part of Sun-Maid’s privacy policy applies solely to visitors, users, and others who reside in the State of California. This section, and the rights described in it, does not apply to visitors, users and others who provide information to us through the Web Site but do not reside in California.
Generally, over the past 12 months, Sun-Maid may have collected, used and shared your personal information in the following ways:
| Categories of Personal Information we collect | We may collect this Personal Information… | We collect this Personal Information so that we may… | Types of third parties that may receive this Personal Information |
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| Contact information and other data that could be used to identify or communicate with you, including your name, mailing or shipping address(es), email address, telephone number, and any inferences we might draw from such information | Directly from you, such as when you:
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| Demographic information such as your age, taste preferences, product preferences, shopping preferences, marketing preferences, and any inferences we might draw from such information | Through the use of cookies and similar technologies; and Directly from you, such as when you:
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| Transactional information, such as payment card information and purchase history | Directly from you, such as when you: Purchase products through the Sun-Maid Market website. |
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| Location information including your physical address | Through the use of automated technologies, when you:
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| Technical information, which may include information collected automatically while you visit our sites, including internet protocol (IP) addresses, information gathered through cookies/tracking pixels and any inferences we might draw from such information | Through the use of cookies and similar technologies, when you visit or use the site. |
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In addition to the categories of Personal Information above, we may also collect your signature and certain medical information when you submit to Sun-Maid consumer complaint forms, medical release forms, dental release forms, other release forms or any cashed claim checks. In order to administer and process these forms that you sign, we may collect information on medical symptoms you claim to be experiencing. Sun-Maid may share such information with our insurers as necessary to process your claim.
Depending on your use of the Web Site, we may have shared the following categories of Personal Information for advertising purposes, which may be considered a sale as defined by California law: demographic information, location information, and technical information. We may share these categories of Personal Information with our advertisers and advertising networks to allow them to better tailor their advertisements on our Web Site and/or on third party websites. We do not knowingly sell the Personal Information of consumers under 18 years of age.
Where we ask you for your Personal Information due to statutory or contractual requirements, we will indicate which information is required and which is voluntary. However, if you do not provide us with certain information voluntarily, we may not be able to provide you with the respective products or services, or respond to your requests, for which we need that information.
By providing to Sun-Maid the Personal Information and other data referenced above, you agree that we may use such Personal Information and other data in accordance with the terms of this Notice. We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
California law provides California consumers with specific rights regarding their Personal Information. More specifically, you have the following rights regarding Sun-Maid’s collection, use and sharing of your Personal Information:
If you would like to access, review, edit, delete or have us properly dispose of any copies of the Personal Information that Sun-Maid collected about you (subject to any applicable legal exceptions), if you would like to opt-out of receiving further information or limit what we share, or if you would like to exercise the above rights in any other way, please contact us at privacy@sunmaid.com or call us at 1-800-SUNMAID.
You may be able to opt-out of Sun-Maid sharing your Personal Information with the entities identified in this Notice by contacting us using the email address or phone number, above. California law defines the term “sale” broadly, and it may include our transfer of information to third parties to market products and services to you and to provide internet-based advertising. To the extent this transfer of information is considered a sale, you may opt-out of sharing for targeted advertising by using the “Do Not Sell My Personal Information” link at the bottom of our webpages and at https://www.sunmaid.com/do-not-sell-my-personal-information/. You may also submit an opt-out request by using a drop-down menu at the “Contact Us” page on the sites. We will honor any verifiable request to opt-out unless the sharing of your Personal Information is necessary to perform one of the following business purposes: to count ad impressions and evaluate their effectiveness; to detect, protect against, and prosecute security incidents; to debug or troubleshoot functional errors that may arise with the services; to complete short-term tasks related to an existing interaction you have with Sun-Maid; to maintain or service your account; to process payments and fulfill orders or other transactions you authorize; to verify your customer information; and to ensure the safety and quality of the services.
Sun-Maid will do its best to accommodate any request to delete or properly dispose of any copies of your Personal Information. Please be as specific as possible in any request to delete or dispose of copies of your Personal Information. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
If you choose to request that we delete certain portions of your Personal Information, it may affect your ability to use certain parts of the Web Site. If the request relates to information that Sun-Maid needs to make the Web Site function properly for you, you may no longer be able to use the Web Site.
You have the right to request from us once per calendar year a list of affiliates and third parties with whom we shared Personal Information about you for their own direct marketing purposes during the previous calendar year. If you have any questions on what we share for direct marketing purposes, please contact us at privacy@sunmaid.com.
You may grant an authorized agent written permission to submit requests regarding your Personal Information. Sun-Maid may request your agent provide proof of your signed permission to submit the request before responding to any requests made by a supposedly authorized agent. Sun-Maid may deny authorized agent requests if we are unable to verify your identity, or if you cannot confirm that you authorized the agent to act on your behalf.
Sun-Maid is required to verify the identity of any person or entity that requests the disclosure or deletion of Personal Information. If you have a password-protected account with us, we will use our existing authentication procedures to verify your identity. For most other requests from consumers that do not have a password-protected account with us, Sun-Maid will ask you to provide information that matches at least two pieces of Personal Information we store about you before responding to your request. If you would like to request specific pieces of your Personal Information we have collected, or if you would like us to delete highly sensitive information, you will need to provide information that matches at least three pieces of information we store about you, and you must provide a signed declaration under penalty of perjury that you are the consumer whose Personal Information you are requesting.
When attempting to verify your identity, we will avoid asking you for more sensitive information such as your full name. Instead, we may ask you to provide other types of information to match what we have in our records. For example, we may ask for part of your name or portions of the address for your home, office or business, among other types of information. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
If you believe there has been some violation of this notice, if you believe that Personal Information you supplied to Sun-Maid has been compromised or inappropriately accessed by a person outside of Sun-Maid, or if you have any questions about this notice, please contact us at privacy@sunmaid.com. You may also contact us using the information below. If you do not agree to the collection and use of your Personal Information as described in this Notice, please do not provide us with any information and cease using the Web Site.
The Web Site is intended for individuals 18 years of age and older who are located in the United States. The Web Site is not directed at, marketed to, nor intended for, use by children under 18 years of age. Sun-Maid does not knowingly collect or sell the Personal Information of minors under 18 years of age. If Sun-Maid learns that any information was provided through the Web Site by a person younger than 18 years of age, Sun-Maid will delete or destroy the information immediately.
If you have any questions about our Sun-Maid Internet Privacy Policy, please contact us at:
Corporate Secretary
Sun-Maid Growers of California
13525 S. Bethel Avenue
Kingsburg, CA 93631
email: privacy@sunmaid.com
