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Privacy Policy

Sun-Maid Internet Privacy Policy

Last updated: February 18, 2020.

Thank you for visiting us online at www.sunmaid.com, provided by Sun-Maid Growers of California (“Sun-Maid”). We are committed to protecting and safeguarding consumer privacy on the Internet, especially for children. Thanks again for visiting our web site and for placing your trust in Sun-Maid.

Sun-Maid is pleased to provide you with this online privacy policy. Please be assured that Sun-Maid uses its best efforts to protect the privacy of visitors to this web site. The web site includes by definition, and this Privacy Policy apply to, the Web Site itself, and any mobile app, web pages, interactive features, other applications, widgets, blogs, social networks, social network “tabs,” or other online or wireless offerings that link to this Privacy Policy, whether accessed via computer, mobile device or other technology, manner or means.

1. Types of Information We Collect and How It Is Used

Sun-Maid only gathers personal information, such as names, address, and email addresses, when voluntarily submitted by you, for you to send questions or comments to Sun-Maid, for us to get your feedback on our web-site and our products, or for us to enter you in one of our contests or sweepstakes.

2. Sharing of Personal Information

For the purpose of operating our business, we may transfer information between Sun-Maid and our service providers who use that information only to conduct Sun-Maid business. For example, they may handle Sun-Maid’s shipping, data management, e-mail distribution, market research, information analysis, and promotions management. We may also share your information to administer a Web Site feature. We provide our service providers with the information they need to perform their services and work with them to protect your information.

We also reserve the right to share personal information you provide with legal authorities if it is, in our sole opinion, necessary to investigate, prevent, or otherwise take action regarding suspected fraud, situations involving threats or potential harm, or if otherwise required by law (such as by a subpoena, court order, or other legal means). In the event that we reasonably believe that you have violated any of the terms or policies governing your use of the Web Site, we reserve the right to use any information we have collected about you in connection with any efforts we make or made by any of our agents on our behalf.

We may transfer information to an affiliate or third party as part of a transfer of business assets.

Sun-Maid may share personal information within the Sun-Maid organization, which may include our subsidiaries, our licensees, our franchisees, and our affiliates. Of course, any use of this information within the Sun-Maid organization will comply with this policy. We may also send you marketing information such as discount coupons, information about new product offerings, etc. You may opt out of receiving these materials at any time. Companies may be engaged by Sun-Maid to perform a variety of functions, such as, fulfilling orders, assisting with promotions, supplying online services, providing technical services for our web sites, etc. These companies may have access to personal information if needed to perform such functions. However, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose.

3. Access

To review, update, or delete any personal information we have about you, please contact us at privacy@sunmaid.com.

4. Cookies and Google Analytics

“Cookies” are pieces of information that a website transfers to an individual’s hard drive for record-keeping purposes. Cookies allow the web site to remember important information that will make your use of the site more convenient. Like most web sites, Sun-Maid uses cookies for a variety of purposes in order to improve your online experience. For example, we track the total number of visitors to our site on an anonymous aggregate basis. We may also employ cookies so that we remember you when you return to the site, to keep track of the items in your shopping cart if you purchase merchandise online, to administer certain contests and sweepstakes and to help customize your Sun-Maid web experience. We may associate personal information with a cookie file in those instances. Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of this web site.

This section of our privacy policy provides details about internet-based online advertising (also called “targeted advertising”, “remarketing”, or “behavioral advertising”), Google Analytics, and your choices with respect to this type of advertising.

We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at http://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/.

View an overview of Google’s data privacy practices for Google Analytics at https://support.google.com/analytics/answer/6004245. For more information on Google’s privacy practices generally, please review Google’s privacy policy at https://policies.google.com/privacy. You can opt out of Google Analytics without affecting how you visit our Web Site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit https://tools.google.com/dlpage/gaoptout.

5. Links to Other Sites

We may offer links to sites that are not operated by Sun-Maid. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies, and any information you submit to those companies is subject to their privacy policies.

6. Changes to our Privacy Policy

From time to time, it may be necessary for Sun-Maid to change this privacy policy. If we change our policy, we will post the revised version here, so we suggest that you check here periodically for the most up-to-date version of our privacy policy. Rest assured, however, that any changes will not be retroactively applied and will not alter how we handle previously collected information.

7. California Privacy Rights.

This part of Sun-Maid’s privacy policy applies solely to visitors, users, and others who reside in the State of California. This notice does not apply to visitors, users and others who provide information to us through our services but do not reside in California, and this notice does not apply to information which you may send us by other means. Other Sun-Maid websites, locations and certain products or services, whether online or offline, may have their own specific privacy policies or notices which apply instead of this notice, and you should consult those accordingly.

Personal information is generally defined as information that, by itself or in combination with other information, identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked with a particular consumer, device or household (“Personal Information”). Personal Information can include, but is not limited to, your name, address, telephone number, email address, username and password, IP address or other online identifiers, browsing or search history, credit/debit card number or other financial information, professional or employment-related information, office address and other business information, demographic information, consumer preferences, biometric information such as fingerprints, precise location information, or any other type of information that, directly or indirectly, can be linked to or is reasonably capable of being associated with you.

If you believe there has been some violation of this notice, if you believe that Personal Information you supplied to Sun-Maid has been compromised or inappropriately accessed by a person outside of Sun-Maid, or if you have any questions about this notice, please contact us at privacy@sunmaid.com. You may also contact us using the information below. If you do not agree to the collection and use of your Personal Information as described in this Notice, please do not provide us with any information and cease using the services.

When using the services, Sun-Maid may collect, use and share the following categories of Personal Information from you in the following ways:

Categories of Personal Information we collect We may collect this Personal Information when you… We collect this Personal Information so that we may… Types of third parties that may receive this Personal Information
Contact information and other data that could be used to identify or communicate with you, including your name, mailing or shipping address(es), email address, telephone number, and any inferences we might draw from such information
  • Register for features and programs available at our sites;
  • Request Sun-Maid product samples;
  • Contact Sun-Maid with questions or comments;
  • Request customer service and related assistance;
  • Participate in our promotions, offers, surveys, quizzes, questionnaires, contests, sweepstakes or giveaways through the sites, over social media or elsewhere;
  • Sign up for any Sun-Maid newsletters;
  • Interact with us at trade shows or conferences; or
  • Provide it to us in the content of any product reviews, forms or other communications you direct to Sun-Maid.
  • Process your registration;
  • Provide fulfillment services for product samples;
  • Respond to your questions and comments;
  • Process and catalog your responses to surveys or questionnaires;
  • Respond to your customer service requests and provide you with other assistance you request;
  • Send out coupons, vouchers, merchandise, special deals, brochures, recipes, information and tips on cooking, and other information on our products;
  • Enter you in contests, sweepstakes, giveaways or other promotions and notify you of results;
  • Send you emails, mail and social media communications with updates and news related to promotions, contests, product information, and dietary information;
  • Send you promotional communications about products or services we think may interest you; or
  • Verify customer information.
  • Other brands affiliated with Sun-Maid to benefit from our corporate structure and facilitate more efficient services;
  • Email vendors and other marketing service providers;
  • Shipping entities and logistics service providers to ship you product samples and other materials on Sun-Maid’s behalf;
  • Web hosting service providers;
  • Our partner agencies and marketing affiliates for assistance with product improvement, development and customer relations; or
  • Customer service agencies.
Demographic information such as your age, taste preferences, product preferences, shopping preferences, marketing preferences, and any inferences we might draw from such information
  • Register for features and programs available at our sites;
  • Request Sun-Maid product samples;
  • Contact Sun-Maid with questions or comments;
  • Request customer service and related assistance;
  • Participate in our promotions, offers, surveys, quizzes, questionnaires, sweepstakes, contests or giveaways through the sites, over social media or elsewhere;
  • Interact with our sites; or
  • Provide it to us in the content of any product reviews, forms or other communications you direct to Sun-Maid.
  • Understand how you use our products, what products you prefer;
  • Respond to your questions and comments;
  • Respond to your customer service requests and provide you with other assistance you request;
  • Improve the content and general administration of the site and our advertising; or
  • Send you promotional communications about products or services we think may interest you, including information about third-party products and services.
  • Other brands affiliated with Sun-Maid to benefit from our corporate structure and facilitate more efficient services;
  • Partner agencies and marketing affiliates for assistance with product improvement, development and customer relations;
  • Analytics providers; or
  • Customer service agencies.
Location information including your physical address
  • Use store locator services provided on or through the sites;
  • Interact with us over social media while location tracking is enabled on your social media account;
  • Sign up for any Sun-Maid newsletters; or
  • Provide it to us in the content of any communications you direct to Sun-Maid.
  • Tell you what stores closest to you carry your favorite Sun-Maid products; or
  • Send you promotional communications about products or services we think may interest you based on where you are located.
  • Location service providers to help you find where our products can be purchased in stores near you.
First-party cookie identifiers set by Sun-Maid, which may include information collected automatically while you visit our sites, including internet protocol (IP) addresses, information gathered through cookies/tracking pixels and any inferences we might draw from such information Visit or use the site, automatically.
  • Store/remember user preferences;
  • Track your online activity;
  • Recognize you on return visits to the sites;
  • Customize consumer experience on the sites;
  • Gather information about your navigation of the sites;
  • Analyze traffic on the site;
  • Improve the content, general administration and customization of our site;
  • Optimize the performance of the site;
  • Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and prosecute those responsible for such activity;
  • Undertake activities to verify, maintain and improve the quality or safety of the site and services related to the site;
  • Debugging to identify and repair errors that impair functionality with the sites;
  • Conduct data analysis and testing;
  • Undertake internal research for technological development and demonstration; or
  • Send you promotional communications about Sun-Maid products we think may interest you.
  • Other brands affiliated with Sun-Maid to benefit from our corporate structure and facilitate more efficient services.

In addition to the categories of Personal Information above, we may also collect your signature and certain medical information when you submit to Sun-Maid consumer complaint forms, medical release forms, dental release forms, other release forms or any cashed claim checks. In order to administer and process these forms that you sign, we may collect information on medical symptoms you claim to be experiencing. Sun-Maid may share such information with our insurers as necessary to process your claim.

We may also collect, use or disclose any of the above categories and additional categories of Personal Information as described in our main Privacy Policy or as otherwise described to you at or before the point when we collect any Personal Information for purposes beyond the scope of this Notice. For example, you may be asked if we can collect your location information when you access the web sites using your mobile device.

Where we ask you for your Personal Information due to statutory or contractual requirements, we will indicate which information is required and which is voluntary. However, if you do not provide us with certain information voluntarily, we may not be able to provide you with the respective products or services, or respond to your requests, for which we need that information.

By providing to Sun-Maid the Personal Information and other data referenced above, you agree that we may use such Personal Information and other data in accordance with the terms of this Notice. We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

The CCPA provides California consumers with specific rights regarding their Personal Information. More specifically, you have the following rights regarding Sun-Maid’s collection, use and sharing of your Personal Information:

  • The right to request that we disclose what Personal Information we collect, use, disclose or sell about you;
  • The right to request the deletion of Personal Information we have collected or maintain about you;
  • The right to opt-out of the sale of your Personal Information, as described above; and
  • The right not to receive discriminatory treatment by Sun-Maid, in terms of the services and prices offered on or through our services, because you exercised these rights regarding the collection, use and sharing of your Personal Information.

If you would like to access, review, edit, delete or have us properly dispose of any copies of the Personal Information that Sun-Maid collected about you (subject to any applicable legal exceptions), if you would like to opt-out of receiving further information or limit what we share, or if you would like to exercise the above rights in any other way, please contact us at privacy@sunmaid.com or call us at 1-800-SUNMAID.

You may be able to opt-out of Sun-Maid sharing your Personal Information with the entities identified in this Notice by contacting us using the email address or phone number, above. You may also opt-out of sharing for targeted advertising by using the industry-provided opt-out tools described in the “Your right to opt-out” section of this Notice, or through the “Do Not Sell My Personal Information” link at the bottom of our webpages. You may also submit an opt-out request by using a drop-down menu at the “Contact Us” page on the sites. We will honor any verifiable request to opt-out unless the sharing of your Personal Information is necessary to perform one of the following business purposes: to count ad impressions and evaluate their effectiveness; to detect, protect against, and prosecute security incidents; to debug or troubleshoot functional errors that may arise with the services; to complete short-term tasks related to an existing interaction you have with Sun-Maid; to maintain or service your account; to process payments and fulfill orders or other transactions you authorize; to verify your customer information; and to ensure the safety and quality of the services.

Sun-Maid will do its best to accommodate any request to delete or properly dispose of any copies of your Personal Information, but we cannot guarantee we can eliminate all Personal Information from the specified uses. Therefore, please be as specific as possible in any request to delete or dispose of copies of your Personal Information. We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  1. Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise to perform a contract we entered into with you;
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
  3. Debug products to identify and repair errors that impair existing intended functionality;
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546);
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent;
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
  8. Comply with a legal obligation; or
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

If you choose to request that we delete certain portions of your Personal Information, it may affect your ability to use certain parts of the services. If the request relates to information that Sun-Maid needs to make the services function properly for you, you may no longer be able to use the services.

You have the right to request from us a list of affiliates and third parties with whom we shared Personal Information about you for their own direct marketing purposes during the previous calendar year. If you have any questions on what we share for direct marketing purposes, please contact us at privacy@sunmaid.com.

You may grant an authorized agent written permission to submit requests regarding your Personal Information. Sun-Maid may request proof of your written permission before responding to any requests made by a supposedly authorized agent. Sun-Maid may deny authorized agent requests if we are unable to verify your identity, or if you cannot provide proof that you authorized the agent to act on your behalf.

Sun-Maid is required to verify the identity of any person or entity that requests the disclosure or deletion of Personal Information. If you have a password-protected account with us, we will use our existing authentication procedures to verify your identity. For most other requests from consumers that do not have a password-protected account with us, Sun-Maid will ask you to provide information that matches at least two pieces of Personal Information we store about you before responding to your request. If you would like to request specific pieces of your Personal Information we have collected, or if you would like us to delete highly sensitive information, you will need to provide information that matches at least three pieces of information we store about you, and you must provide a signed declaration under penalty of perjury that you are the consumer whose Personal Information you are requesting.

When attempting to verify your identity, we will avoid asking you for more sensitive information such as your full name. Instead, we may ask you to provide other types of information to match what we have in our records. For example, we may ask for part of your name or portions of the address for your home, office or business, among other types of information. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. To learn more about other ways to opt-out of certain kinds of targeted advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. To opt out of being tracked by Google Analytics, you may be able to download and install the Google Analytics Opt-out Browser Add-on. Options you select are browser- and device-specific.

8. Children’s information

The services are intended for individuals 18 years of age and older who are located in the United States. The services are not directed at, marketed to, nor intended for, use by children under 16 years of age. Sun-Maid does not knowingly collect or sell the Personal Information of minors under 16 years of age. If Sun-Maid learns that any information was provided through the services by a person younger than 16 years of age, Sun-Maid will delete or destroy the information immediately.

9. How to Contact Us

If you have any questions about our Sun-Maid Internet Privacy Policy, please contact us at:

Corporate Secretary
Sun-Maid Growers of California
13525 S. Bethel Avenue
Kingsburg, CA 93631
email: privacy@sunmaid.com